5by5 Agency
This is how I redesigned my employer's visual system and website for a new decade.
Marketing Agency
Visual Brand Identity + Web Design
I created this animated video to introduce the new visual system internally and externally.
A robust yet flexible system was essential.
After making refinements to my creative director's concept for the logo, I dug into type application for logomarks as well as the system as whole.
Examples of how the new brand assets I curated manifest throughout printed and digital media can be seen in the graphic above. These include lines and arrows built from the logo, gradients, etc.
I designed the website to be an experience that puts the agency's work to the forefront.
Clear yet simple interfacing makes it easy for users to get immersed in the capability of the agency and quickly get in touch with the sales team.
I worked closely with copywriter and our SEO expert to make sure the site was optimized for search performance.
The result? More web leads than ever before.
For reference, this was the old branding:
My Role: Lead Designer
Credits: Blake Allen (Creative Director)